The satellite radio company is handing its next chapter to the executive who built Tubi into a 110-million-user streamer.
SiriusXM is turning to a streaming executive for its next act. The company said Monday that Anjali Sud, chief executive of Fox-owned Tubi, will become CEO on Jan. 1, 2027, succeeding Jennifer Witz, who steps down at the end of 2026 after nearly six years in the job, according to SiriusXM’s announcement.
The contract shows how badly SiriusXM wanted her. Sud’s employment agreement, disclosed in a filing with the SEC, pays a $2.6 million base salary and a target bonus of twice that. She gets sign-on stock worth $10 million, a third of it vesting the day it is granted, plus $4.5 million in time-based stock and a $4.5 million performance award tied to results from 2027 through 2029. Annual equity grants in 2028 and 2029 are set at no less than $9 million each. The deal runs through 2029.
Witz is not leaving empty-handed. She stays on as an adviser through 2027 at $175,000 a month, remains eligible for her 2026 bonus and keeps her vested stock options for their full term.
Sud is no stranger to the company. She has sat on SiriusXM’s board since March 2025. At Tubi she grew the free, ad-supported service to more than 110 million monthly active users, the company said, and before that she ran Vimeo, which she took public in May 2021, according to her Wikipedia biography.
“Anjali has built some of the most successful consumer entertainment platforms,” said Greg Maffei, SiriusXM’s chairman. Sud, 43, said she was “honored to lead SiriusXM in its next chapter.” She starts on New Year’s Day.
Sources
- SiriusXM (SEC filing) – SiriusXM Announces CEO Transition, Exhibit 99.1
- SiriusXM (SEC filing) – Form 8-K, Item 5.02
- Wikipedia – Anjali Sud
Featured photo: Anjali Sud at NAB Show New York 2024, by Anthony Quintano, licensed CC BY 2.0 via Wikimedia Commons.
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