Universal’s flagship hip-hop label is betting a homegrown hit factory can carry Brazilian rap to a global audience.
Interscope wants a piece of Brazil’s trap boom. The Universal Music Group label struck an exclusive distribution and joint venture deal with Supernova Entertainment, which it calls Brazil’s most successful independent urban label, and signed rapper BK, Music Business Worldwide reported. Financial terms were not disclosed.
The timing follows the money. Brazil’s recorded music revenue grew 14.1% in 2025, lifting it one spot to eighth in the world, and Latin America was the fastest-growing region at 17.1%, according to the IFPI’s Global Music Report. Worldwide, recorded music brought in $31.7 billion.
The deal covers Supernova’s catalog and new artists the two companies sign together. Interscope credits Supernova co-founder Nagalli as a primary architect of modern Brazilian trap, and the partners plan a mixtape before the end of 2026. BK’s first Interscope release will be a remix album marking 10 years since his debut, Castelos & Ruínas.
It is also a first for Interscope Capitol Miami. Jose Cedeño, the division’s general manager, said landing BK as its first artist signing and Supernova as its first label deal shows “how serious our mission is.” The Miami unit, launched in 2019, already works with KAROL G and J Balvin. Its parent, the Interscope Capitol Labels Group, took shape in a 2024 Universal restructuring, according to the label’s history.
The majors are chasing the same ground. Virgin Music Group extended its partnership with Brazilian independent GR6 last November, MBW noted. “Brazilian music and culture are having an extraordinary impact around the world right now,” said John Janick, Interscope Capitol’s chairman and CEO. The price stayed private. The bet did not.
Sources
- Music Business Worldwide – Interscope strikes exclusive distribution and JV deal with Brazil’s Supernova Entertainment, signs rapper BK
- IFPI – Global Music Report 2026: Global recorded music revenues grow 6.4%
- Wikipedia – Interscope Records
Featured photo: Viktor Forgacs / Unsplash, used under the Unsplash License. Generic scene.
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